Does your website use HTTPS encryption? If not, maybe it’s time you made the switch; especially as Google have recently announced that they’ve started using HTTPS as a ranking signal. That’s right, it now seems that Google are striving to make the internet a safer place for us all and, while the change to their search algorithm currently […]
Is there ever a time when we should look upon negative reviews about our business, its staff and products/services as an opportunity? You bet! A recent article that caught my eye just proves how trying to suppress freedom of speech when it comes to reviews – even if it was meant as a joke (maybe?) – […]
How many times have you heard the phrase, “Check out our website for more information?” I’m going to suggest that the answer is on an almost daily basis. That’s because our business websites have become such a crucial part of our success and we want people to utilise them. After all, they champion our […]
Do you ever feel as though creating online content for your business is stressful? What with blog posts, social media updates and promotional material all forming part of your digital marketing strategy, it can sometimes feel like a struggle to keep creating decent content. This is especially true if you aren’t much of a […]
If you’re one of those people who finds themselves fighting a never-ending battle between balancing your personal and professional commitments then this post is definitely for you. Last month, the UK government announced that from June 30 every employee in the UK would be able to request flexible working arrangements – a right that up […]
How many of you encounter productivity traps in your day-to-day work? I’m guessing the answer is most of you, if not ALL of you. Don’t worry, you’re not alone. I too have moments of weakness where my mind gets distracted by social media, catching up with celebrity gossip and finalising dinner plans with friends via text. […]
Establishing a social media presence for your brand is one thing; boosting it, however, is quite another. That’s why large organisations often have dedicated teams with substantial budgets specifically to handle the social media element of their business. That’s because it’s simply not possible to create a social media page for your brand, post a […]
Towards the end of last year I wrote a post about the importance of time management. That post focussed on what time management is, the benefits of mastering it and some of the problems you might run into without it. It’s an absolutely timeless concept (pardon the pun) and so I wanted […]
There’s no denying that smartphones have had a positive impact on our lives, especially when it comes to managing our businesses. After all, they are absolutely everywhere nowadays and if this recent news article is anything to go by, they’re about to become a whole lot more affordable; opening them up to an entirely new […]
Okay, so it seems that when people think of a Virtual Assistant or VA (for short), they have very set opinions and ideas of what it is that we actually do. Furthermore, the people who aren’t really sure what we do, or haven’t even heard of a Virtual Assistant, often take guesses – which ultimately […]