As a business owner you’re undoubtedly using Facebook as one of your main digital marketing mediums, but if you’re not, why not!? After all, it’s a fantastic place to engage with your customers and prospects and get a really personal feel for everything that people expect from you as a brand. However, an announcement that […]
Stop for a minute and think about the amount of data that passes through Twitter every single hour. Then multiply that by the amount of hours in a day, a week, a month etc and try to comprehend how much social data Twitter actually possesses. To aid your thought process or maybe just blow your […]
Today, we’re more connected than we’ve ever been. What with laptops, smartphones and tablets padding our bags, there’s never been a better time to be a remote worker. Add to this the profusion of tools and applications, like Dropbox, Gmail and Skype – all of which put our vital files and messages within arm’s reach […]
We all know that having an active social media presence serves to promote your business and allows you to engage with your customers and prospects. But while Facebook and Twitter are often the two social networks that get the most attention from brands, Pinterest and Snapchat have introduced paid advertising offerings that provide different angles […]
Last week, the Facebook Newsroom announced a new initiative that the social network has launched in conjunction with Box and Pinterest. WEST, as its known, stands for Women Entering and Staying in Tech and, in my mind, is a fantastic program. When it comes to Computer Science, there has long been a gender gap in the […]
Facebook recently announced on their business blog that they are now taking a much firmer stance against fake activity; especially fake likes. Therefore, if your business has ever bought likes or is thinking of buying some, my advice is – absolutely don’t. To understand the issue with fake likes, we need to first look at […]
It seems that Facebook have been doing some listening recently. That in itself is nothing new, as social networks are always striving to improve the user experience. However, Facebook haven’t just listened. They’ve actually acted too. In fact, over the past few weeks the Facebook News Room have announced three important changes that are designed […]
Twitter will undoubtedly be part of your social media arsenal but if it’s not, why not? After all, Twitter has evolved into a highly effective audience engagement tool and any brand that’s serious about its image should have a lively Twitter following. Since its foundation in 2006, Twitter has undergone an evolution which has […]
As many of you will know, I’m currently enjoying a family holiday in Canada. And, whilst I’m trying to forget about work for the time being, I know that I still have to be available in case any of my clients need to contact me. It’s not all bad though. By spending a few minutes each […]
As a virtual assistant, I can work from virtually anywhere in the world – providing I have a reliable internet connection. The flexibility that this affords is fantastic and one of the definite perks of my line of work. In fact, I am actually writing this post from Canada where I am currently enjoying some […]